The countdown timer pushes donors to act within a certain timeframe to maximize their contribution. In the example below, donations made to a nonprofit were matched by a company for a limited time. Nonprofits can utilize countdown timers by setting timed fundraisers. In the example below, Mercedes invited customers to be the first to see two new models in a live world premiere. When you’re about to reveal a new product, generate some excitement by counting down to the exact minute of its reveal. Here’s a great example of a countdown timer used to encourage people to get a magazine subscription at a great price: The idea of giving customers a “limited time offer” isn’t new, but introducing a countdown clock is a modern way to emphasize the urgency to act. Give away a free trial to your software, a 15-minute consultation, access to an online resource that you usually charge for, or membership to a site for a limited time. This email is for a free product, but you can use the same concept to give anything away for free. This store is offering customers a free bead for a bracelet if they make a minimum purchase. If your company likes to incentivize customers by offering a free treat, this next email example is for you. Some companies offer coupons while others offer a free gift with a purchase. Here’s a great example of an email that promotes a flash sale with a countdown timer: If you’re planning a flash sale, use a countdown timer to encourage subscribers to act fast. Take a look at this email that promotes Derby Day: Whether you’re hosting a fundraiser, webinar, conference, trade show, 5K race, or a concert, an email that counts down to the event day and time is a great way to motivate people to attend. If you’re hosting any kind of event, use a countdown timer to promote it. Wondering how to incorporate a countdown timer into your next email? There are many ways to utilize a timer, but here are six examples for inspiration: 6 Examples of countdown timers used in emails For instance, to show customers how long they’ve been a VIP member a timer could count up from their profile activation date not up. Most people want to countdown to a special event or to the end of a sale, but you do have the ability to count up too. For example, if you’ve collected birthdates of your customers, you can create a birthday email that’s sent to your entire list of contacts, but dynamically counts down to each subscriber’s individual birthday. You can set a timer to revolve around individual dates that you’ve gathered from the customer.
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